Hejaa, we
have not disappeared!
The
previous working day on Valentine’s Day was a lot of fun and gave even more
inspiration than we had expected. We facilitated our own ideation session and
used our innovation tool PSI which seemed to work quite well both in our own
group as well as in other groups. We got also familiar with other groups’
methods – mind mapping and six thinking hats – which were useful and enabled us
to look at the situation from different perspectives and think outside the box.
While working, we had also crazy timeouts from alternative disco to art tours
and statue creating. Another good day!
We
believe that the biggest problem and challenge for Turku Public transportation
is connections (covering routes, timetables and clarity). Behind this is the
issue that we Finns are car people and are more than used to drive a car and it
is, indeed, quite a challenge to change this attitude, not only in Turku
region. However, we suggest that more attention should be paid to making
connections clearer, smoother and more reliable so that the customer can be
sure to get from point A to B in time without stress and without being an
expert in using buses.
Here
presented our top three Turku Public transportation ideas:
Idea 1: "It’s all about colours": We think that there is a need for making the Turku Public transportation
clearer and in that way easier to use. Our idea is to create different routes
defined by different colours, e.g. blue line, red line etc. and draw clear line
maps which would be easy to follow and find everywhere, both concretely and
electronically. Further, the buses working certain lines should indicate
clearly the line it belongs to (a stripe on the side of a bus, coloured light
in front of the bus etc.) and bus stops should also indicate the lines that bypasses
the stop. That makes it easier to get from point A to B even if you are not
used to use buses. Last but not least, we came up with an idea that the
different corners of the square market could be named by different
lines/colours, e.g. red corner, blue corner etc. There is many different bus
stops near the market square area and in that way it would be possible to
simplify the whole system.
Idea 2: "Easy to
reach": We think that one of the biggest challenges for Turku Public
transportation is to be able to increase the feeling of certainty. We want to
make the service more transparent and help Turku Public transportation come
near the customer. The idea behind Brahe-reittiopas is rather good but it does
not function as effectively as possible. We would like to create a well-working
and user-friendly mobile application/flash that would help the customer reach
certain timetables independent of time or place. We came up with an idea that
this application could possibly be processed by some university students and be
part of some course or thesis work in order to reach minimum extra costs. Additionally
we would suggest a GPS-system that would function together with this
application enabling the customer to follow the journey and certain bus stops
in real time. That would make it a lot easier to know when to leave the bus and
make it “safer” to travel.
Idea 3: "Bus journey
as an adventure": We think that it is important to create a more positive image
for Turku Public transportation by providing customers with something little
extra, something that would make the bus journey more special and would also make
the life a bit easier. That’s why we think that it would be good with small
take away coffee machines and snack machines in some buses. Think about a
situation when you are rushing to the job in the morning and you have two
alternatives: either to drive a car or take a bus and drink a cup of coffee and
eat a ready-made bread. There could possibly be different kinds of tickets
which would provide a good deal when the customer buys the journey and a cup of
coffee at once.
A bit video material too !
We are looking forward
to the upcoming challenges.
Vi ses! :)
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